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FOR IMMEDIATE RELEASE:
G-FORM® NAMED THE OFFICIAL PROTECTION PARTNER OF THE ELECTRIC MOUNTAIN BIKE NETWORK (EMBN)
Together, protecting electric mountain bike enthusiasts within the rapidly growing e-bike category.
PROVIDENCE, RI, June 27, 2022 – G-Form®, the innovative sports protection brand, and EMBN, the Electric Mountain Bike Network, announced a new multi-year sponsorship deal that makes G-Form the Official Protection Partner of EMBN. The announcement was made during EMBN’s weekly “EMBN Show” on June 23, 2022, on their YouTube channel. EMBN is part of the larger Play Sports Network, which includes the well-known media hub, GMBN (the Global Mountain Bike Network), with a global biking community of over 7 million.
The 3-year sponsorship will feature G-Form protective gear in a range of EMBN’s core channel content, which are shared across all EMBN social media channels. With a combined reach, the two brands aim to raise awareness for the importance of innovative protection and safety in the e-mountain bike category.
“We are thrilled to partner with the premiere global e-mountain bike content hub. Mountain bike protection has always been at the core of our business, and the shift so many within our community have made adding electric mountain bikes to their racks is amazing,” said Steven David, G-Form’s Vice President of Global Marketing, “In collaboration with EMBN, we will ensure the global riding community is wearing the best, certified protection and enabling them to exceed their riding goals.” G-Form’s unique technology, SmartFlex, is meticulously designed to provide premium, lightweight, and breathable protection, without hindering movement.
All G-Form protective wear is CE compliant, waterproof, and conveniently machine-washable without lessening the quality of the padding. Specifically, the E-Line and Pro-Rugged lines are CE-1621-1 certified for electric and motorcycle use. With a low-profile and articulated design, G-Form products form to your body, hugging each curve to provide a second skin fit that’s unique to everyone.
G-Form is a technology-driven protective solutions provider. A pioneer in the advancement of impact protection technology for athletes, the company’s proprietary cutting-edge manufacturing process and utilization of innovative SmartFlex™ materials combine high-level impact protection with comfort, style, and complete freedom of motion. G-Form has become a chosen protective equipment brand for athletes across multiple categories including baseball, MTB, BMX, skateboard, soccer, volleyball, military, and professional stunt. For more information about G-Form, visit www.g-form.com.